That makes this marketing channel seem like a no-brainer for any charitable venture. Nonprofits that use targeted direct mail increase their donations by an impressive 40%. How does all this add up? The proof is in the numbers. Plus, direct mail for nonprofits is highly targetable, relatively inexpensive, and completely trackable. About 56% of customers trust print marketing more than any other type. What's one of the initial things that come to your mind? Can you trust them: Is it a legit charity? Will my money go where they say it will?įor nonprofits to succeed at securing funds, potential donors need to believe in the cause. Maybe you opened an email that explained why you should help a needy child with the cost of their medical care. ![]() Perhaps you opened your mailbox to find a letter asking you to sponsor a meal for someone who's homeless. We know you’ll find it as valuable as we do.Consider the last time a non-profit organization approached you for a donation. ![]() If you’re looking for a really deep dive into the findings, I invite you to sign up for my webinar on the subject (happening Thursday, May 20 at 1pm EST).Īnd don’t wait another minute to download the report today! Canadian healthcare charities saw a healthy bump in response rates over 2019. Donors to health-related and hospital organizations get gold stars for their giving in 2020.Average gift amounts for House donors are up-a LOT!.2020 was the year to invest in acquisition-prospect acquisition rates were up 9% in 2020.Over 70% of direct mail donors renewed their giving year-over-year.When you download the report, you’ll also see: Every benchmark we measured showed growth over the year prior. Without giving it all away, we can tell you that direct mail donors showed up in a BIG WAY in 2020. Average cost to acquire a first-time donor.Cost per dollar raised (A new benchmark for this year’s report!).Gift frequency (Average number of gifts per donor per year).Our fabulous participants provided us with data that allowed us to calculate a total of eight benchmarks related to both House and Acquisition direct mail performance, as follows: The goal is to break the data down even further next year, with more participants. Given 2020 was such a monumental year for all matters related to health, we wanted to evaluate health-related direct mail separately, and give our friends in the health and hospital sectors a reliable source of custom benchmarks. Postal rates are based on USPS rates published in January 2020. A complete analysis will be provided by a USPS Direct Mail Representative when you request an audit. ![]() ![]() But guess what Its still got the highest response rate of any direct. Thanks to all of them, we’re thrilled to be able to present you with this report-and help answer some of the questions we’ve all had about direct mail performance in 2020.Īs a special bonus, we’ve broken out this year’s figures into two groups: healthcare organizations (such as hospital foundations or health-related causes), and non-healthcare organizations (including causes related to animal welfare, community services, education, environment, international relief, arts and culture or religion). This report is an estimate based on your input only. Without question, the internet has reduced the response rate of direct mail. The 2021 Canadian Direct Mail Benchmarks Report is here-and you can download it (for free!) right now.Įarly, non-biased reviews are already pouring in, and they’re electric:Ī total of 48 incredible Canadian charities, of all shapes and sizes, came forward with their time and their data to make this report possible. For those of you looking for up-to-date, pandemic-proof, all-Canadian direct mail benchmarks, look no further.
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